AI Creative Strategy ProgramOpen the course →

Self-paced · 42 lessons · ~15h of reading

Know what to say,
who to say it to,
and how to package it.

The complete working method of a performance creative strategist: mining customer data, decoding competitors, choosing angles, and writing scripts with AI.

Start the courseSee the curriculum

The research stack

01

First-party

Your ads, reviews, comments, tickets, surveys

02

Second-party

Competitors and adjacent brands

03

Third-party

Reddit, forums, Trends, studies

04

AI speed-run

Deep research → scripts in Claude

Curriculum

14 modules, all text

01

Foundations of Creative Strategy

What the job really is, and the research system everything else is built on.

  • What a creative strategist actually does30m
  • The creative strategy research stack30m
  • The Research Hub and its vocabulary40m
02

First-Party Data Deep Dive

Get actionable creative insights out of the data your brand already owns.

  • Selecting the right winning ads to learn from16m
  • Review mining: the 6-tag system18m
  • Ad comments, support tickets and post-purchase surveys15m
  • Analysing your winning ads with Claude20m
  • From insight to test: angles, structures and controlled variables18m
03

Competitor Intelligence (Second-Party Data)

Learn what your competitors are doing so you know where not to fight.

  • Why copying competitors hurts you35m
  • Auditing competitor and adjacent-brand ads45m
  • Competitor reviews, the gap map and Get–Who–To–By35m
04

Market Research (Third-Party Data)

Where customers talk without a filter, and how to keep the signal and drop the noise.

  • Reddit, forums, Trends, AnswerThePublic and PubMed45m
  • Signal vs noise, and choosing the right angle35m
05

Speed-Run Research with AI

The 5-step SOP: research, foundational docs, swipe, write, chief.

  • The 5-step SOP and the deep research prompts18m
  • The four foundational docs20m
  • Swipe, write, chief, and picking the right script to swipe24m
06

Awareness, Sophistication & the Concept Map

The two dimensions that control every ad, and the full menu of concepts used to deliver it.

  • Awareness vs sophistication: the two dimensions of every ad16m
  • The Concept Map, part 1: AI animation, transformations and talking-head formats18m
  • The Concept Map, part 2: deepfakes, podcasts, conspiracies and 15 more formats22m
07

From Concept to Script

Live walkthroughs: choosing concepts, rewriting winners and chiefing scripts with AI.

  • Planning concepts for a proven angle (live Resilia walkthrough)22m
  • Script critique clinic: six student scripts torn down24m
08

Building Your Swipe File

Find what's working in the market today, check it, and build your own Concept Map.

  • TrendTrack Weekly Gems, brand trackers and the 3-layer check22m
  • Organic swipes: Daily Virals, TikTok search, and the daily hand-writing practice18m
09

Mastering Hooks

First frame, caption and first line: the 3 seconds that decide whether the rest of your ad exists.

  • What a hook really is, and the psychology behind it11m
  • Hook types, construction rules and visual hooks18m
  • Hook teardowns and studying organic hooks10m
010

Open Loops, Pain Amplification & Bridges

The copy mechanics that keep people watching, make the problem unbearable, and move them smoothly to your product.

  • Open loops and what pushes hook rate up9m
  • Pain amplification: the five levels and the techniques14m
  • Bridges and transitions: moving from pain to product without breaking the trance13m
011

Identification, Authority, Mechanism & Product Introduction

Make them see themselves, believe the source, follow the logic, and meet the product naturally.

  • Identification: disarming the viewer10m
  • Authority, product introductions and the 3-stage mechanism12m
  • Anatomy of a winning ad: two full colour-coded breakdowns16m
012

Production: Briefs, Creators & Editors

Turn scripts into finished ads on a reliable weekly rhythm.

  • Briefs, process maps and a weekly production rhythm24m
013

Long-Form Static Ads

An advertorial placed before the click: one image, one killer first line, 2,000+ words of story.

  • What long-form statics are and how to find them14m
  • The skeleton: lead, core emotion, mechanism, organic reveal24m
  • Images, funnels and turning winners into video14m
014

AI Content Creation

Make B-roll, talking heads, podcasts and animations with AI, without creators.

  • The AI content stack and what you can make with it22m
  • AI avatar ads, step by step (podcast doctors, Amish grandmas and more)24m
  • Making Pixar-style and claymation ads (continuous flow)22m
  • Prompt systems: Pixar-style, claymation and B-roll scene swaps14m
  • The UGC B-roll factory: one face, unlimited scenes24m
  • AI product B-roll from scratch (collagen balm stick walkthrough)16m

More modules on concepts, formats, script structures and briefing are on the way.